Theory on Demand

Videoblogging Before YouTube

by Trine Bjørkmann Berry (2018)


In /Videoblogging Before YouTube/, offers a cultural history of online video, focusing on the critical moment when the internet moved from being a mostly textual medium to a truly multimedia one. Through a close analysis of the early videoblogging community and their creative practices, she argues that early in the new millennium a new cultural-technical media hybrid emerged. This coalesced around the short-form digital film whose aesthetic, technical form and content is a predecessor to, and anticipator of our current media ecology.

1. Situating Videoblogging
2. The Early History of Videoblogging
3. Building the Videoblogging Infrastructure: A Brief History.
4. From Video-in-blogs to Videoblogging
5. Videoblogging as aesthetic form
6. Doing Videoblogging
7. The Ends of Videoblogging
Tables and Figures

Trine Bjørkmann Berry is a visiting researcher at the University of Sussex. She publishes on online video, digital culture and aesthetics. Her new research examines the history and practices of the video essay.



A compellingly written and highly original study of the practices of the early-adopter video blogging community. This essential study will change the ways in which we think about past, present and future online creative communities and digital platforms.
– *Catherine Grant*, Birkbeck, University of London

A rich and illuminating narrative of the communities, aesthetics and technologies of videoblogging before YouTube. At a moment when the digital media imagination seems to have been captured by corporate behemoths, we need more stories like this.
– *Jean Burgess*, Queensland University of Technology, Australia


Berry, Trine Bjørkmann
Videoblogging Before YouTube.
Amsterdam: Institute of Network Cultures, 2018, 166 p.
(Theory on Demand, 27.).
ISBN 9789492302229
[Bibl. refs.]