Audiences: Exploring Reception and Participation in Subtitling, Translation, and Adaptation

London, 17. May 2019.

Friday 17 May 2019

Room 349, Third Floor, IMLR, Senate House, London, WC1E 7HU

** Free training generously supported by the London Arts & Humanities Partnership **

We are delighted to announce that Migrating Texts will return on Friday 17 May, with a day of presentations and a roundtable on the theme of audiences in the contexts of subtitling, translation, and adaptation.

What does it mean today to be a member of an audience? How do we, as 21st-century viewers and readers make sense of translated texts? Do existing theories of convergence culture and audience participation account for user-generated practices of subtitling, translation, and adaptation? The fifth edition of Migrating Texts will address these questions during a one-day workshop featuring short presentations from a mixture of academic and industry speakers. Participants will have the opportunity to explore innovative research methods in the study of audiences of translated texts to inform their own projects.

Our discussions will consist of a morning and an afternoon session, featuring a mixture of academic and industry speakers, and a final roundtable.

The subtitling session (10:00–­13:00) will explore the space of audience research in subtitling. We want to look at the technical aspects surrounding the study of audiences, such as user response surveys as well as experiments with eye-tracking technology that collect gaze data to map out viewers’ experience. How does the appearance of subtitles change the viewing process? What do we mean when we talk about viewing, reading, and subtitling speed? Can audience design help us improve subtitling quality (assessment)? We also aim to discuss the spontaneous and/or crowdsourced participation of communities of viewers in (non-commercial) subtitling, highlighting the controversial nature of this user-generated practice. We will hear the experiences of translation practitioners and industry professionals and question whether the increased availability of subtitled content is helping UK media reach a wider audience.

The translation and adaptation session in the afternoon (14:00–15:45) asks how audiences of adaptations and translations can be studied. How can we know what audiences expect from an adaptation or a translation and whether these expectations are met? In what ways do audiences become cultural actors, taking an active role in the adaptation or translation process? How do audiences shape the markets for adaptations and translations?

The day ends with a roundtable (16:00–17:30) on researching audiences, where the speakers and attendees can discuss practical and methodological issues.

Please visit our website for the day’s schedule and for more information on the speakers:
https://migratingtexts.wordpress.com/programme-and-event-details/

Registration is free, and is now open on the IMLR website:
https://modernlanguages.sas.ac.uk/events/event/16971

We look forward to seeing you there!

The Migrating Texts team (Katie, Carla and Kit)

Contact us:
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