While the wallflower is a colorful plant, the term also describes someone on the sidelines of cultural activity. These sidelines, however, are the perfect spot to keep track of a field and that is precisely what Wallflower Press has been doing with a high profile in the field of cinema and the moving image.
Meet the British publisher embracing the perks of being a wallflower!
- Contact Yoram Allon (Commissioning Editor)
- Headquarter New York, USA
- Founded in 2000
- Languages English
- Website https://cup.columbia.edu/books/wallflower-press
Wallflower Press specializes in books on cinema and the moving image. Established in 2000, the British publishing house was acquired by Columbia University Press – one of the oldest university presses in the United States – in 2011. With five major book series and a wide list of miscellaneous titles, Wallflower Press aims to provide an overview for both beginning and advanced studies on film subjects. Where the Short Cuts series give a good overview on genres and aesthetics, the Directors’ Cuts focus on highly influential contemporary directors from around the world. The 24 Frames book series deals with national and regional cinema, while the Nonfictions series focuses on documentary cinema. Lastly, the Cultographies series focuses on cult films.
Connect with Yoram Allon
Yoram Allon will be present at the NECS Potsdam 2016 conference.
- Which digital strategy does your publishing company follow and which part does connectivity – the main topic of the NECS conference – play in your daily work?
As Wallflower Press is now an imprint of Columbia University Press (we were fully independent from 2000 to 2011, then acquired by CUP), they are wholly responsible for such things, both in terms of digital publishing e-book versions of all WP titles and in terms of marketing and publicity that involves digital connectivity. Thankfully, I am only responsible for all the commissioning of the projects and the supervision of all the editorial and pre-production processes. For me, connectivity is certainly still part of „offline reality“, such as physically being here at the conference! Other than that, of course, the actual process of publishing involves continual correspondences via email and working with authors and colleagues via digital file transfers of manuscripts, typescripts, images etc.
- Why and how does your publishing house work in the field of film and media studies?
Wallflower Press was established in 2000 as a specialist press dedicated to cinema and the moving image. After 16 years and 300+ titles, that’s still all we do. I founded the press at that time and there was an identifiable need for new books for new courses and students (and teachers) as the subject was growing as an academic discipline. And it’s still growing…
3. Tell us about your own first work as an editor in your publishing career – what can you remember?
I began as a freelance copy-editor or proofreader working for various academic publishers, and then had the idea and opportunity to launch WP. Since then I have been the Commissioning Editor and Editorial Director. I still proof all our titles, so am the person responsible for all WP titles. So if there’s any errors in them, it’s my fault!
Wallflower at the NECS Potsdam 2016 conference